Posts Tagged 'sustainable'

A phone that’s not satisfied just with being smart

By Harry van Versendaal

“Every so often you come across some article on Africa’s ‘blood minerals’ or the suicides at Foxconn,” says Nassos Katsamanis in reference to the Taiwanese contract manufacturer whose 1.2 million employees in China assemble consumer products for electronics giants such as Apple, Sony and Nokia.

From his verdant balcony in the central Athens neighborhood of Mets you can see apartment buildings crawling up the slopes of Mount Hymettus. Scattered on the living room floor are his son’s wooden toys. Little Andreas has still not turned 2, but he can already tell rubbish from recycling.

“It’s important to know that what you consume – the way you live your life at the end of the day – is not a burden on another man or the environment,” says the 34-year-old who works as a researcher on voice recognition technologies at the National Technical University of Athens. In his palm, he holds a Fairphone, the world’s first so-called “ethical” mobile device which was recently shipped to him from the Netherlands.

Fairphone came about in response to growing criticism over the fact that mainstream electronics products, including those sleek cell phones, are produced using minerals which are mined in conflict-riven areas in Central Africa. When buying one of these products, consumers also help finance mass killings and rapes in the Democratic Republic of Congo (DRC). Meanwhile, these gadgets are assembled in factories with despicable working conditions and environmental standards.

Fairphone, on the other hand, ensures consumers that the tin and tantalum used in its device are conflict-free.

“As soon as I read about the project, I identified with it to some extent,” says Katsamanis, admitting that the effort is still in the early stages. Fairphone, which started out in 2010 as a public awareness campaign concerning conflict minerals in consumer electronics organized by three Dutch NGOs, evolved into a social enterprise three years later.

Fairphone, which like most mainstream companies also manufactures its phone in China, has created a worker-controlled fund which aims at improving employees’ labor conditions and wage levels. For every device produced at the site, the company and the factory each invest 2.50 euros in the fund. Meanwhile, the company tries to be as transparent as possible by releasing a cost breakdown report of where every euro is spent and by regularly publishing social assessment reports on its factory.

The Android-powered device has a micro-USB port (a charger is not provided with the phone; the idea is that there is at least one sitting in one of your drawers at home), dual SIM slots and a removable battery. The phone can be upgraded, repaired (heads-up: if you can’t fix it yourself, you will need to post it to the company’s service department in Holland), and, when the time comes, recycled by Fairphone after it has been shipped to the company free of charge. Everything has been designed with an eye on increasing the handset’s life cycle and reducing waste. It is estimated that about 140 million cell phones end up in rubbish dumps every year in the US alone.

“I like the philosophy behind it. It’s like the old desktop computers which you could open up to switch the motherboard or add some extra memory,” Katsamanis says.

Storytelling device

From the company’s headquarters in Amsterdam, public engagement officer Daria Koreniushkina can’t hide her enthusiasm about the project. Following a successful crowdfunding campaign, the company has sold more than 55,000 handsets in a year and a half. However, “the phone is not the goal itself,” says the Russian, one of Fairphone’s 31 staff from 14 countries.

“It’s more a storytelling device. It talks about the bigger picture, what goes inside the phone and the complicated production processes and the problems related to it.

“Our goal is to create a fairer economy and our example to actually inspire the whole industry to change things and make interventions in the supply chain.”

Legislation signed by the Obama administration in 2010 compels US companies to identify the sources of minerals in their components, while a traceability scheme has been introduced by the United Nations. Firms such as Apple and Samsung have taken some steps in a more sustainable direction, however they claim that certification of origin is not always feasible due to the large number of intermediaries in the production process.

“We realize that we are very tiny at the moment and that alone we cannot bring about change. We would like other brands to join our mission and then we would have fulfilled our mission,” says Koreniushkina.

Would that not make Fairphone, well, redundant?

“We would like it if other companies started to produce their own ‘fair’ phone and then compete with them in terms of fairness rather than market share,” Koreniushkina says, adding that the production of a 100 percent fair phone is practically impossible because there are thousands of standards that could be improved.

“Another issue is, what do you consider fair?” she says.

The company fends off criticism that the Fairphone is a luxury choice aimed exclusive at well-off Western consumers.

“One of the things we would like to prove is that ethical production is not necessarily more expensive. Our phone is not priced as a luxury product,” Koreniushkina says. At 325 euros, the Fairphone is no more expensive than other midrange smartphones.

“Our target group is basically everyone, because nowadays almost everyone has a mobile phone,” she says, although the company stops short of prompting people to get rid of their working phones.

“We always encourage people to keep their phone because we think that the phone you already own, if working, is the most sustainable one. We don’t want to create more waste.”

Back in Athens, Katsamanis says that the stubborn economic crisis is not an obstacle to the success of the Fairphone.

“I do not think things would be any different if people were better off. In fact the crisis could provoke people into thinking that the real cost is not the price of the phone. The point is to think in terms of cause and effect, in a broader context,” he says.

If figures are any guide, few people think that way. Just 21 orders have been placed from Greece to date.

http://www.fairphone.com
#WeAreFairphone

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WWF Greece unveils five-year plan for ‘living economy’

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By Harry van Versendaal

Environmental campaigners WWF Greece on Wednesday unveiled a series of ambitious policy proposals aimed at providing the debt-hit country’s economy with a green kick-start.

The five-year road map, which was drawn up by a group of more than a dozen WWF experts and independent scientists, contains a wide range of institutional, financial and educational measures for a more workable and sustainable economy.

“The crisis signals the need for change. Greece has to change,” WWF Greece CEO Demetres Karavellas told journalists at the organization’s Athens headquarters during a presentation of WWF’s 90-page blueprint that was published under the title “A Living Economy for Greece.”

“Environmental protection is unfortunately still treated here as an unnecessary luxury, as a stumbling block to growth, or as an expendable product in the efforts to recoup the country’s debt,” Karavellas said.

Stuck in a six-year recession, Greece is eager to attract investment to generate growth and jobs in its depressed economy. NGOs have repeatedly warned of an environmental rollback in the country and accused authorities of using the financial crisis as a pretext for easing laws and regulations designed to safeguard the natural environment.

Recent legislation tabled by the Environment Ministry relaxes the restrictions on building in public and private forests, even if they are considered protected areas. The draft law was slammed by a number of local NGOs, including WWF, who refused to take part in the public consultation process.

The WWF proposals call for greater transparency, the scrapping of tailor-made regulations and the simplification of Greece’s notoriously nebulous legislation.

“Laws must be clear and well understood by everyone whether they are citizens, businesses or societies at large,” said Theodota Nantsou, environmental policy coordinator for WWF Greece, also calling for less bureaucracy and more financial incentives for green companies.

The organization put forward a number of far-reaching interventions in Greece’s primary production – agriculture, livestock farming, forestry and fisheries – as well as directions for sustainable reforms in secondary production, i.e. industrial and manufacturing activity.

Greek industries must substitute fossil fuels with renewable energy sources, promote energy efficiency and adopt resource efficient productive processes (like organic farming, recycling and sustainable waste management), said the report. WWF officials however warned that little will be achieved without a strong inspection system, while also calling for the introduction of the “polluter pays” principle.

“We want Greece to become the testing ground for this policy,” said Nantsou.

Tourism, which is Greece’s biggest industry accounting for about 16 percent of GDP and one in five jobs in 2011, is also addressed in the report. The sector must maximize economic gains with the minimum possible level of damage to the natural habitat and cultural heritage, WWF officials said, warning against unchecked construction.

“We must promote investment in areas where construction has already taken place rather than build new facilities all over the country,” said Nantsou, emphasizing the need for innovative ideas.

The WWF official proposed the revival of deserted villages that could be put to use for tourism while ensuring that their historic character is preserved and with the lowest possible footprint. She offered the example of Gavros, a village of adobe (sun-dried clay) houses in the Western Macedonia region of Kastoria.

According to a recent Eurobarometer survey quoted in the press conference, the natural environment is the key factor in picking a tourism destination. Cultural heritage ranks second.

Training and education also feature high on the agenda of the conservation group, which recently announced a new interactive, grassroots campaign to promote a more sustainable lifestyle. The WWF’s Kalyteri Zoi (Better Life) campaign, which is subsidized by the Stavros S. Niarchos Foundation, will debut on Thursday.

WWF said the report has already been made available to several Greek ministries and government agencies.

“We are not deluding ourselves. We just want to provide a framework and pursue anything that is possible for us to pursue,” Nantsou said.

For more information visit http://www.wwf.gr


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